How Will Customers Find Your Business?
By ProMatcher Staff
Customers are going online to find local businesses.
Most consumers rely on search engines other online resources when they need to find local businesses. A 2014 BrightLocal survey found that 39% of consumers went online to search for a local business at least once a month. Almost 60% of respondents said they searched for local businesses online at least 6 times a year.
When consumers find businesses online, they don’t always go for the first thing they stumble upon. They often look to online reviews to make a decision. The BrightLocal survey also found that 72% of consumers are more likely to trust a business with positive online reviews. You might be surprised to learn that 88% of consumers trust online reviews as much as they would trust a recommendation from a friend or family member.
Why does this matter?
More and more consumers are using the Internet to find the services they need. They are using search engines to find roofing companies, auto repair shops, florists, restaurants, and dry cleaners. Nobody is looking in the phonebook anymore. In order to stay competitive, it’s important for your business to have a strong online presence. Otherwise, how will consumers find you?
Maintaining a website for your business is a must. You can also promote your business through directory listings, review sites, and various social media platforms. This is your opportunity to make a good first impression. Make sure everything looks as professional as possible.
How ProMatcher can help.
ProMatcher supports small businesses because we’re a small business, too. We want to provide small business owners with the tools they need to be successful. If you’re new to the ProMatcher Business Network, create your free company profile now. If you already have an account, login in here. Go ahead and get started now!
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About the Author
| ProMatcher Staff, ProMatcher
Orlando, FL 32803
If you would like to re-print this article, please contact the author.
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