Home Staging: The Importance of Paint Color

Red pumps the adrenaline like not other color. It’s no wonder that it stimulates the appetite...can anyone say red dining room? In fact, red is so strong and tiring for the eyes, surgeons wear baby blue scrubs as an eye respite while working on the inside of the human body which is blood red. Deep reds have a traditional feeling of importance and stature, and bright reds impart adventure. Brick red has an earthier feel and provides a classic, warm, understated look while cherry red symbolizes romance and energy. Either way, red will attract the most attention, and is why red is a great distracter in staging!

Orange is the color of enthusiasm, creativity, warmth and conjures up images of fast food and advertising. Orange can range from bright yellow-oranges to deep terracotta and rust. Few use orange “as is” in large quantities, but orange is the source of many more workable hues. Rich oranges can be copper or paprika, which remarkably share the warmth of an earth tone and can be comforting and warm. Pale peach is a lovely, light accent.

Yellow is welcoming, sunny, bright and enthusiastic. There’s nothing like yellow to lift the spirits and lighten the mood. Bold yellows and formal gold demand equally intense color companions, such as royal blue and crimson red. Bright yellows have a vibrating intensity that can be difficult on the eyes and are not suggested in young children’s rooms. Soft yellows with names like wheat, maize and taffy, are ideally suited to walls and furnishings, where stronger colors might overwhelm. Coordinating with almost any other color, soft yellows are easy to live with.

Green represents nature and can be tranquil and invigorating, as well as restful and balancing. Relaxing and soothing, green is used in places where people are comforted, whether it is a medical facility or a “green room” where people relax before a performance. Dark greens inspire a more conservative, traditional environment. Lighter soft greens recall nature and soothing earth tones and looks at home in almost any scheme, especially one that includes warm wood. Green is considered the fourth primary as it works well with almost any color.

Blues are connected to both sky and water, and they are associated with clear thinking and calm, meditative environments (think surgeon’s blue scrubs). Blue also invokes the qualities of loyalty, honesty and clarity. Blue is a relatively broad color family including hues as varied as cornflower, cobalt and cerulean. Bright, breezy blues please children, while less intense versions satisfy more sophisticated tastes. The coolest color on the wheel, it generally produces tranquil feelings and peaceful moods. Blue is a favorite bedroom color!

Purple brings to mind luxury, wealth, sophistication, mystery, romance and royalty. This mix of emotions is common as some people view it as magical and mysterious, while others as dark and dreary associated with the Victorian era. Rich purples can be used in rooms of quiet elegance and can convey a formal look in combination with cream, gray, and black. Soft purples like lilac and lavender can be more feminine and create a feeling of splendor, style and light-hearted romance. The light hues go particularly well in bedrooms or children’s rooms where the mood is cooling, romantic or whimsical.

Neutral colors like white (purity and freshness), black (understated elegance, power and strength) and brown (stability, security and comfort) work wonders in any color scheme.