What are Home Improvement Leads?
A home improvement lead can be a call from a prospective customer, the completion of a contact form. on your website, or an email requesting a price quote.
A lead usually includes the contact information of a potential customer that is interested in completing a home improvement project. Once you have generated a lead, it will then be up to you to contact the individual. This is your opportunity to answer questions, schedule an appointment, or provide a quote for the job.
Looking for home improvement leads? We can help!
Here is a list of 12 ways to generate more leads for your home improvement business:
#1 Upgrade your company website
Every home improvement contractor needs to have a website. This is non-negotiable.
A professional, modern website can help make a lasting first impression and it gives your business immediate credibility. If your company's website has not been touched in 5-10 years, you might be overdue for a redesign.
#2 Claim your spot in free local directories
Home improvement contractors should take advantage of free online directories and review websites. Have your claimed your Yelp profile? Is your Google My Business listing up-to-date? If you are not sure where to start, there are services out there that allow you manage all of your directory listings in one place. You can also claim your spot in ProMatcher's Contractor Directory
by creating your free account today!
#3 Run a pay per click campaign
You can get more leads from your website by running a PPC campaign! You decide where you would like your ads to display. They can show up at the top of the page when someone searches for “local home improvement contractors” or “contractors near me”. While Google is the most popular option, don't forget that Yahoo and Bing also have pay-per-click advertising platforms.
#4 Team up with a local hardware store
The local hardware store can be great place to reach local consumers who are interested in completing a home improvement project. Ask the manager if you can hang up a poster on the bulletin board or leave a few flyers by the register.
#5 Buy home improvement leads
Purchasing leads from a contractor lead generation service is another option worth considering. Buying leads is particularly helpful for new businesses looking to establish a local presence. There are several companies that sell leads to home improvement contractors. You decide what types of leads that you are interested in (and which ones you are not interested in). For example, you can purchase bathroom remodeling leads and house painting leads, but opt-out of paying for any roofing job leads.
Join ProMatcher and learn more about the different lead generation options for home improvement contractors.
#6 Attend a local business event
Have you ever tried attending a meeting of your local Chamber of Commerce? This can be a great place to network, shake a few hands, and meet people face-to-face. Make sure to bring along a stack of business cards and follow up with new contacts after the meeting.
#7 Promote your business on social media
While the return on investment varies from company to company, social media can be a great marketing tool for some home improvement companies. Facebook, in particular, can be used to communicate with clients, share pictures of your work, and collect reviews from satisfied customers.
#8 Do high-quality work
This has to be one of your top priorities. The best way to promote your home improvement business is to do high-quality work and to provide excellent customer service. When you do right by your clients, they will do right by you. A satisfied customer will take the time to recommend you to their neighbors, friends, family members, and co-workers. This type of positive word-of-mouth is invaluable to your business.
Sign up for your free ProMatcher account and get more online exposure for your home improvement business.
#9 Use a home improvement pay-per-call service
Wouldn't it be nice to get more calls from prospective customers overnight? Try using a pay per call service. Local consumers who are interested in completing a home improvement project will call you directly! No need to play phone tag. At the end of the month, you are charged a flat fee for each incoming call from a prospective customer.
#10 Give email marketing a shot
Past customers are often your most reliable source of new business. Don’t forget about them! Let's say you renovated a bathroom for this customer 2 years ago. Maybe they want to install new windows or central A/C this year? Email is an affordable and efficient way to maintain these relationships over time and generate repeat business. Sending out a company newsletter to your existing customer base every few months is great place to start.
Find the right marketing strategy for your home improvement business →
#11 Invest in high-quality vehicle wraps
While the upfront cost may seem overwhelming, vehicle wrap advertising is almost always a good investment. It's important to have the name of your home improvement company and your phone number on all company vehicles. Make sure the font is easy to read from a distance!
#12 Try direct mail
Old school marketing techniques can still work! Direct mail is one of several low-cost ways to reach a highly-targeted geographic area. You can send a postcard or letter to specific set of zip codes or neighborhoods.
Last Updated: October 30, 2018