It's time to take your garage door business to the next level. Use these marketing and advertising ideas to promote your business, find new customers, and increase your revenue.
Here is a list of 15 marketing ideas to get you started:
1. Be professional and show up on time!
It’s the little things that make a big difference! Show up on time, return phone calls promptly, and charge reasonable prices. If you provide a reliable service, people will refer you to their friends and neighbors. Positive word of mouth will keep new leads coming your way. The best part? They won't cost you a dime.
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2. Put some money into a new website
A clean, well-organized website can turn website visitors into paying customers. Make it easy for people to call and schedule an estimate. Is your website optimized for every screen (including cell phones and tablets)? Your contact information should be highly visible on every page of your website - not just the homepage. It doesn't cost much to have a nice website. There are many affordable options.
3. Keep in touch with past customers
Your past customers can be an incredibly valuable source of new business. That's why it's so important to maintain these relationships over time. Don't let people forget about you. Use email, postcards, and birthday cards to stay in touch.
4. Offer a free or discounted service
There's nothing people love more than getting a good deal. For example, you could provide a free safety inspection or offer a 15% discount to new customers. Don't let $10 or $15 be the reason that someone chooses a competitor over your garage door company.
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5. Run a PPC campaign
PPC (or pay-per-click) ads appear at the top and bottom of almost every search engine results page. When someone does a Google search for "need garage door installed" or "local garage door repair", your ad could appear at the top of the page. You only get charged when someone clicks on your ad.
6. Advertise on company vehicles
Every garage door contractor should put their
company name and phone number on their trucks. If you really want to make a statement, think about a full vinyl wrap. This is a cost-effective way to build brand recognition and attract new clients (with minimal effort). Hundreds, if not thousands, of people will see your trucks on the road every single day.
7. Get involved in your community
There are many different ways to get involved and meet local people face-to-face. You can attend a local Chamber of Commerce meeting, join the local chapter of a professional association, or sponsor a basketball tournament. Always keep a few brochures or business cards on hand - just in case.
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8. Use a pay per call marketing service
Wouldn't it be nice if interested customers called you directly? That's what's great about pay-per-call. There is no middle man. Prospects can call you directly for a quote using a unique phone number. The pay-per-call service usually charges a flat fee for every call you receive - as a result of their marketing efforts. People will call about garage door repair, replacement, and installation jobs.
9. Put an ad in the Yellow Pages
Yellow pages advertising is still very popular in some parts of the country. If you operate a business in a smaller market city, it's definitely worth a shot. Certain demographics, particularly older Americans, still commonly use the phone book to find garage door installers and garage door repair services. The ROI on yellow pages advertising can be tough in major markets - where internet advertising tends to dominate.
10. Monitor your online reviews
First, you need to claim your profiles on the important review websites. Make sure to keep the information up-to-date and as accurate as possible. It's important to know what people are saying about your garage door business online. Of course, we all want 5-star ratings, but negative reviews are inevitable. If someone has a legitimate complaint, do your best to rectify the situation. All it takes is a phone call sometimes.
11. Buy garage door leads
If you don't currently have a steady stream of referral business, purchasing leads is one option to consider. The lead generation service will find customers who are looking to replace a garage door, get springs replaced, or install an automatic opener. You agree to pay a set price for each lead that matches your unique preferences.
LEARN MORE:
How Much Do Garage Door Leads Cost?
12. Build relationships with other local contractors
Spend time getting to know other people in the home improvement industry. Home builders, general contractors, handymen, and even other garage door contractors are frequently in a position to refer and/or hire you.nIt can takes years to build meaningful relationships - so don't expect results overnight. Invest in relationships that are going to be valuable long-term.
13. Track every lead
Ask every customer how they found your business. Did they find you on Yelp? Did they do a Google search for "local garage door installers"? Did they hear your ad on the radio? Maybe, you came highly recommended by a friend or neighbor. It's important to know what's working (and what's not worth the money. You can then adjust your advertising budget accordingly.
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14. Come up with a catchy slogan
Building a brand is important for every garage door dealer. A fun advertising slogan can help you stand out from local competitors. You can use it in radio ads or put it on the side of your truck. Emphasize your company's best qualities. If you provide 24/7 emergency repair service, you might want to include that.
15. Take advantage of email marketing
Email marketing is one of the easiest ways to reach your existing customer base. Email is super easy and very low-cost. There are many DIY-friendly email marketing platforms out there that make it easy to track the performance of each campaign.
Last Updated: September 10, 2018