Whether you’re expanding your security business or just getting started, marketing is key to both finding new customers and retaining or upselling your current customers. Here are 12 ideas to help you grow your business.
1. Expand your network. Attend networking events and look for opportunities to build relationships with realtors, insurance agents, builders, and others in the home services industry who may be a source of referrals.
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2. Build out your website. Include detailed service and product pages that help educate prospects on what your security services are and how they will benefit from them.
3. Make it easy to find your company online. Claim your business name online where people in your community are searching, such as on social media or in local business directories.
4. Purchase leads. There are several companies that sell leads to security businesses. For some companies, this is a good way to increase sales during the slow months of year.
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5. Print business cards. Always keep a few on hand. You never know, you could meet someone at your child’s basketball game!
6. Sell door-to-door. Consider a targeted approach! This means knocking on doors in neighborhoods where you’ve just made a sale.
7. Write about what you know. Sharing your knowledge helps prospects see you as trustworthy. It also helps educate them on why they might need a security system. You could write a blog on your own website, pitch a guest blog idea to a local community website, or even send in an editorial to your local newspaper.
8. Send direct mail or email. This is especially critical for retaining or upselling current customers. Stay top of mind by sending customers a short correspondence at least a few times a year.
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9. Offer referral discounts. Your current customers may be the best source of new referrals. You could offer a discounted month of service if someone they refer installs a new alarm system.
10. Collect online reviews. Testimonials are a must for something as sensitive as security. Ask customers to review your company on your local directory listings and review websites.
11. Brand your company vehicles. Your installers are heading into neighborhoods all day long where more potential customers live. Take advantage of this by including a decal or vehicle wrap on your company vans and cars.
12. Do great work! Sounds simple, but this is the most important thing you can do to grow your business and retain your current customers.