1. Promote your home staging business on social media
Home staging is about creating a vision for future homeowners. You want to show them the full potential of a particular space. As a result, sharing images that masterfully display the types of spaces you can create will help you attract new clients. Instagram and Facebook are great places to start posting. You should also set up an account on Pinterest. Leverage these sites to build a following for your brand and people will contact you to learn more. Not sure where to get started? Join ProMatcher today and find the right marketing strategy for your home staging business.
2. Expand your social circle
You care a lot about your business, but you probably also care about other things too. Maybe you have a hobby or a cause you feel passionately about. Participating in a community activity, whether it’s a charity auction, a running group, or a book club, is a great way to meet new people who might be interested in learning about your home staging business.
3. Ask your clients for referrals
You shouldn’t assume that just because you knocked a home staging job out of the park that your clients will spread the good word for you. An important part of your job as a business owner is to ask them directly for referrals. If you are nervous, come up with a script to work off of before you start. Eventually, it will become second nature and you may be surprised how many clients you are able to generate through referrals.
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4. Design a killer website
Home staging is all about design so customers will expect you to have a visually compelling and beautifully arranged website. Include an FAQ section that explains why staging is so important to the real estate process as well as a show-stopping gallery featuring photos of your past jobs. List any awards and positive press coverage your company has received. Finally, make sure all your contact information is correct. If you list a wrong email or phone number by accident, you could be missing out on potential clients!
5. Concentrate on SEO
You might offer exceptional service, but your potential clients will never know if they can’t find your business online. In order to stand out on the web, your company needs to appear on the first page of search results. To that end, you should focus on SEO, or search engine optimization. Try to use keywords that relate to home staging in your site’s important page titles. You should also try to publish original content on your website on a regular basis. This can be done in a blog post or article format. The content should be relevant to your work and of genuine interest to potential clients and other industry professionals.
6. Don’t skimp on business cards
There are certainly ways to save money in your home staging practice but scrimping on your business cards shouldn’t be one of them. Even in a digital age, you need to have great business cards. The contacts you meet in-person are invaluable, so when you attend a networking event or meet with a new realtor, you can easily give them your contact information. If you already have business cards but haven’t updated them in a while, consider getting some new ones printed that complement your website’s design.
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7. Increase traffic to your website with PPC advertising
PPC stands for pay-per-click and it works much like it sounds: you pay each time someone clicks on one of your ads, which takes them to a landing page on your website. Google AdWords is probably the most well-known name in the PPC market. This may be a good place to run your first campaign. One of the nice things about pay-per-click is that you can set a limit to prevent running over your allotted advertising budget. Another benefit is it’s easy to make changes to the campaign as you see what works and what doesn’t.
8. Link up with other businesses
Strategic partnerships, like those with successful brokers or realtors, can be a huge advantage to your business. Real estate agents rely on home stagers like you to help them maximize a property’s sale price. By working closely with a real estate agency that trusts you to do a great job, you are practically guaranteed a steady stream of clients. Other useful partnerships could be with furniture manufacturers or art dealers. Begin looking around for potential partners in your area and start building relationships with the right contacts.
9. List your home staging business online
All home stagers should take advantage of free directory sites. It’s important to get listed in online directories like Google, Bing, Yelp, Houzz, and HomeAdvisor – just to name a few. Just be careful that your company name, address, and phone number appear consistently across all these directories and your own website.
10. Buy home staging leads
If you are short on time, purchasing leads can be a great way to meet new customers and bid on more jobs. There are several
lead generation services that sell leads to home stagers. You are charged a set fee for each local lead that matches your account preferences.
RELATED: Free Home Staging Leads
11. Use positive reviews to your advantage
Many consumers trust online reviews just as much as they trust recommendations from friends and family members. This is why home staging companies with high ratings on third-party review websites are usually so successful! A strong portfolio of positive online reviews is an invaluable asset to your business.
Last Updated: September 9, 2018