Generate More Insulation Leads Today!
Is your insulation business generating enough leads? If not, we would like to help. Read this article to find out why some insulation leads may be slipping through the cracks.
1. Is your website user-friendly?
First question: Do you have a website for your insulation company? If not, that's the first order of business. You need to have a website. It's no longer optional. When setting up a website, you should make sure that it is "responsive" or "mobile-friendly". That means it looks great on every screen. Not sure if you site is responsive? It's easy to find out by visiting your website on your tablet or cell phone. How quickly does the homepage load? Is the text readable? Are the images sized correctly? If not, potential customers are could be slipping through the cracks. Don't lose anymore of these leads!
2. How does your website perform in search engines?
What comes up when you do a Google or Bing search for "local insulation contractors"? Does your business show up on the first page? If not, your website may not be properly optimized. Spending time to improve your website's SEO (or search engine optimization) is one way to get more traffic to your website and generate more leads. If you work in a competitive market, it can be very difficult to rank highly for the most popular insulation keywords. If you have the budget to do so, hiring a reputable SEO agency to work on your site is a great option.
3. Is your business listed in the top online directories?
When someone uses a search engine to find an insulation contractor, many of the top results are online directories. It's important for your business to get listed on these websites. This additional visibility can bring new customers to your business and help to strengthen your company's web presence. Websites like Google, Bing, Yelp, HomeAdvisor, Angie's List, Thumbtack, and Houzz can be great lead sources for insulation businesses.
4. Do you have enough customer reviews? Are they positive?
Positive online reviews are a great way to generate leads online. A glowing review can turn a tentative prospect into your next paying customer. Consumers can hire your business with confidence when they know other local consumers have had a good experience with your business. There are several different platforms that you can use to collect customer reviews. Yelp, Facebook, and Google are some of the most popular review platforms for insulation contractors. Unfortunately, you are bound to get one or two negative reviews. Don't panic! This is only natural. Take the time to craft a thoughtful and polite response. It's not worth it to respond with anger or malice.
5. Have you found your niche?
In some cases, focusing on a niche market may help your insulation business generate more leads. Specialization can help set you apart from other local businesses. For example, you could specialize in commercial and industrial insulation. Some companies choose to focus on one specific insulation material, such as spray foam or blown-in cellulose. Trying to do too many things may limit your potential.