How Much Should My Pool Service Spend on Marketing? Realistically, a pool cleaning company should spend 6-8% of their annual projected revenue on marketing. To some, this number might seem crazy. We know it seems like a lot of money. Don’t think about it as an expense. Every dollar spent on your marketing efforts is an investment in the success of your pool service. | By ProMatcher Staff Updated: 02/26/2018 | |
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