Do you own a tree service? Looking for some new marketing ideas? We want to help you take your business to the next level! Here are 10 creative ways to market your company to new customers.
1. Treat your customers well. There is no better marketing strategy than doing great work. If you treat your customers well, they will recommend your company to all the people they know. Word-of-mouth advertising can be a great asset to your business. Friends and neighbors often share referrals. Do your best to make a lasting impression, even if you are only grinding one stump or trimming a few trees.
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2. If you don’t have a website, you need one. It’s important to have a
professional website for your tree business. A well-designed and well-structured website makes a great first impression. Your website is open for business 24 hours a day, 7 days a week. While you’re sleeping, potential customers can learn more about the services you provide and contact you for additional information. You can also include pictures of you and your crew cutting down a tree or removing a stump. Before and after pictures are very effective marketing tools.
3. Try direct mail. Our email inboxes are flooded with tons of junk. Sending something the old-fashioned way may help you stand out from the competition. This is a great way to reach new customers and check back in with your existing customers. Just a simple postcard with a picture and your business phone number can be very effective. Make sure to list all of the services you provide, from tree removal to tree spraying.
4. Develop a brand for your business. Building an interesting brand around your tree business can help you stand out from your competitors. A catchy name or a great slogan can help people remember you for years and years. What is your specialty? Are you a tree removal expert? Do you specialize in pruning fruit trees? Let people who what you do best. It’s always important keep extra business cards on hand as well. You never know when you could meet your next customer.
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5. Ask for reviews. More and more people rely on online reviews to make their hiring decisions. If you deliver a great service, your customers won’t mind taking a few minutes to leave a review for you. This is particularly true when you go above and beyond. Did you respond quickly to an emergency call about a fallen tree? Did you take a few minutes extra to pick up every limb and piece of debris? There are companies out there that specialize in online reputation management. Whether you just need more reviews or need help recovering from a few bad ones, they can help you find the best way forward.
6. Work with a pay-per-call company. If you are short on time, buying calls is a great way to generate some new business quickly. It’s easy to sign up and get started. The best part? Prospective customers call you directly. All you have to do is pick up the phone. Pay-per-call companies offer leads for many services, including tree cutting, stump removal, shrub maintenance, and tree disease treatment.
7. Use a lead generation service. Tree contractors can benefit greatly from lead generation companies. Buying leads is an easy way to get more work quickly. Most lead generation companies charge on a “per lead” basis. This means that you only pay for the leads you want. If you run a tree trimming company, you can designate that you only want to purchase tree trimming leads. If you are only interested in tree removal work, you will only receive tree removal leads.
8. Try advertising in the Yellow Pages. In some regions of the country, many people still rely on the yellow pages to find local businesses. If someone has a tree removal emergency, they might just call the first person they see on the page. You could be that person!
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9. Get to know local landscapers and tree contractors. It’s important to make connections with other professionals in your industry. Not all landscapers feel comfortable handling big tree projects. You can be their go-to tree contractor. These types of referrals can really take your business to the next level. For example, your stump grinding business may have access to specialized equipment that other tree services simply do not have. If a contractor can rely on you for these types of projects, they will continue to call you in the future. Then, when you have a customer looking for a landscaper or a tree removal service, you can return the favor.
10. Look into advertising on the radio. Running an ad on the radio can be a great way to reach new customers. All you need is a simple script. In your script, you want to describe what your tree business does best. A tree removal service might want to highlight that they offer free estimates. A stump removal company could focus their ad on how quickly the work can be done. Your ad should also provide an easy way for interested customers to contact you. This might be a phone number or just the URL of your tree company’s website.