If you’re thinking of buying leads to grow your home security business, you may have some questions about what’s involved. Here are some of the pros and cons to consider:
Pros of Buying Leads:
1. Leads may be pre-qualified. The lead provider has usually called the person and made sure that the project is a good fit for a home security company, that the person has a budget and is ready to get started meeting companies in your area.
2. Predictable cost per lead. You’ll typically get a cost range of what to expect to pay per lead. This may be easier than starting a new marketing strategy in which you don’t necessarily know how many leads you’re going to get for the money you invest in the campaign.
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Home Security Lead Pricing
3. Simplified customer acquisition. If you have a small company, you can focus on doing one thing really well - closing leads and making the sale – instead of putting a lot of resources into your own marketing campaigns.
4. Buy leads as needed. You can usually suspend buying leads if you get really busy. You’ll only have to buy leads when you need them.
5. Jump-start your growth. For new companies, buying leads can be a really good way to get some of your first customers.
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Cons of Buying Leads:
1. Lead prices may increase. During slow times of year when there are not many customers out there looking for a home security system, the price of leads tends to go up.
2. You still have to make the sale. You’ll have to get a feel for how many leads you have to buy in order to get one new sale. It might only be 10% or so.
3. Competition. Leads are often “shared” meaning they are sold to multiple companies at once in order to give the customer a few options. You have to be good at following up quickly and making the sale. You can also ask about exclusive leads which could be pricey, but would only be sold to your company.
If you decide to give it a try, be sure that you’re buying leads from a reputable company. You may want to try out a couple different lead programs and see how you like them.
Ready to try it out? Join ProMatcher for free to learn about lead programs for home security companies.